
The vinyl solution
Saturday, March 1st, 2008

Resident Advisor mag has an interesting article on vinyl distribution. The headline is “In this age of digital downloading and digital DJing, it makes no sense for labels to release on vinyl only.”
There aren’t many millionaires in this industry. In fact, even house and techno’s most successful artists are minority interests in the wider world, comfortably outsold by moderately popular rock bands.
Indeed some of the biggest labels in the house and techno scene, the ones that seem at the very top of the tree, only sell 3,000 or so 12-inches per release. Relatively speaking, that’s miniscule. It also tells us something we should already know: that despite the endless battles about authenticity within the dance scene, it’s practically all “underground”. If one label sells 3,000 pieces of vinyl per release and another 300 per release, neither are massively successful, and neither come even close to mass popularity. The truth is, throughout the dance scene, few are making a fortune and most are merely managing, or worse.
Technorati Tags: vinyl

Resident Advisor mag has an interesting article on vinyl distribution. The headline is “In this age of digital downloading and digital DJing, it makes no sense for labels to release on vinyl only.”
There aren’t many millionaires in this industry. In fact, even house and techno’s most successful artists are minority interests in the wider world, comfortably outsold by moderately popular rock bands.
Indeed some of the biggest labels in the house and techno scene, the ones that seem at the very top of the tree, only sell 3,000 or so 12-inches per release. Relatively speaking, that’s miniscule. It also tells us something we should already know: that despite the endless battles about authenticity within the dance scene, it’s practically all “underground”. If one label sells 3,000 pieces of vinyl per release and another 300 per release, neither are massively successful, and neither come even close to mass popularity. The truth is, throughout the dance scene, few are making a fortune and most are merely managing, or worse.
Technorati Tags: vinyl


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